5 Reasons Every Business Needs Professional Photos
As a business owner, you can probably rattle of a list of expenses that keep your operations afloat. Marketing, payroll, and inventory are often some of the costliest for both mega corporations and small businesses alike, but photography is one that tends to be overlooked.
While it’s important to cut down your expenses and save on cost wherever possible, there’s a misconception in the business world that professional photography should be an afterthought. After all, there are more important things to spend your organization’s funds on, right?
You could always rely on stock images or choose to take pictures yourself, but there are five benefits to professional photography that have proven vital for the success of multiple businesses. From branding to SEO, here is why you need professional photos.
1. They’re More Effective Than Content
Everyone needs to deliver relevant, informational content to their potential customer base these days. While a business blog or a few articles on your website are guaranteed to help your bottom line, they pale in comparison to what a single photograph can offer.
Whether you provide a service or sell a product, customers want to see what it is that your business has to offer them. This is where stock images fail to make an impact, and where the quality of the photos you use make a world of difference.
With a professional, your products and services look their absolute best when presented to customers. Each image shows what it is that you do, and does so in a way that showcases the finer aspects of your business.
That’s why many business owners have discovered Photogrammetry software – a photomodeler that allows customers to view products in 3D. It’s the next best thing to a customer walking into your store, but even better since they can view an entire product from the comfort of their living room.
Believe it or not, the quality of your photographs are a representation of your business. Would you rather buy a product from a site with crisp, clear images or one that displays their products in a low-quality light? What would those blurry, unprofessional photos make you think about the experience you would have with that company?
It’s tempting to find a lower cost alternative to professional photography, but the revenue you stand to make from incorporating that level of quality outweighs the cost. Think of it as an investment for your business, one that increase your clientele and bottom line in the long run.
3. Proper Branding
Your business’ brand is its identity. Without proper branding, the public simply cannot form a relationship with your business, right? Well, the photos you choose to use are a major part of that process.
Customers want to get to know you and your business on a personal level, but they can’t do that when the photos you use have nothing to do with your business. This is the trap that many entrepreneurs fall into when using stock images. While stock photos are certainly high quality, they do not represent your company.
You want potential customers to have the best first, second, and hundredth impression possible when visiting the website you’ve built. So, give them photographs that showcase who you are and what you do. Let your branding relate to them on a personal level with professional shots.
4. SEO Mastery
SEO tends to be used exclusively for content marketing, but that isn’t entirely true. While keywords are crucial to reaching the top of search engine results, but optimized photos are equally as important.
An optimized photo helps your business rank in the “images” section of a search engine, which correlates back to the main search page. Both work together to boost your ranking and allow your business to be seen by more online shoppers. Plus, higher quality photos give you an edge over your competitors who appear in those same searches.
5. Versatility in Marketing
You can incorporate photos on your website’s static pages, in the written content you produce, and all over the web in the form of social media. Offline, you can use a photo on absolutely any marketing device you can think of. With so many versatile uses, you can see why it is important to ensure that each photo is of professional quality.
Content is still king, but photographs are on the front lines of your marketing campaigns. They catch an individual’s attention, keep them interested when browsing, and are often a potential customer’s first level of interaction with who you are. Starting to see why cutting this corner could hurt your sales in the long run?